Images are very essential part of our lives. People understand images far better than words, which is why we often hear the adage “a picture is worth a thousand words”. Images are a big source of driving traffic to a particular website. The role of images gets even more important when it comes to deals eCommerce. People rely on imagery more than words to analyze the quality of a product an ecommerce vendor has put up for sale. Moreover, images play a massive part in digital marketing as well, such as email marketing and social media marketing.
One thing to keep in mind while using images for the aforementioned purposes is the optimum size of images. Keeping the size of images optimum will help you get better results from digital marketing campaigns and eCommerce websites. If you want to know how reduced image sizes work better for you, then read this writing till the very end. Further details are given below:
What is the Drawback of Using Large Sized Images?
You can’t use very large images on your website for several reasons, an image of a large size with crystal clear quality may look good apparently, but it will affect the performance of an ecommerce website significantly. If you are choosing a 1500 x 1000 image to fit in a container that is 150 x 100, then you are creating problems for the optimum performance of your website. This poor performance may lead to a bad user experience (UX) as the website will take longer to load completely because of the larger size of the images. The best way to rectify this situation is to reduce the size of images by compressing them.
How to Compress Image size?
The trick of reducing the size of images is to make sure that the quality of these photos doesn’t get disturbed or affected because of this action. As a digital marketer or ecommerce vendor, you would never want to create a bad impression of your site and low-quality images do create a bad impression, and users who get to see those messy images may take it as a sign of incompetency. The best way to overcome both these issues is to reduce the size of images without affecting their quality. Here are some ways to do so:
Image Optimizer Plugins
When it comes to reducing the file sizes of images that are to be uploaded on an eCommerce website, you need to make sure that you are uploading images with optimum size. The images on your website should not make the website lag or make it take more than average time to load completely. The slow loading speed issue happens when your website is loaded with large-sized high-resolution images. The best way to do it is using files with optimum size. You can optimize the size and resolution of images on your website easily without losing their quality.
Most eCommerce websites are built using CMSs (Content Management Systems) like WordPress or Shopify. There are several plugins available for these CMSs. Using an image optimizer plugin will allow you to reduce the size of images without losing too much quality. An image optimizer plugin will compress photo as soon as you upload it to your website. This will help you ensure that your website looks interactive and the users coming to your website get the optimum user experience (UX).
Online Image Compressor
If you are looking to use images for digital marketing campaigns like email marketing or social media marketing, you need to make sure that the images you are using for this purpose don’t look messy. Otherwise, they will create a bad impression on the targeted audience. However, you can’t use image files with very large sizes for this purpose as well. For instance, you can only add attachments of file size 25 MB or less, but if the image file or files you are sending exceed this limit then you need to compress image size.
A great way to compress photo size for this purpose is using an online image compressor available. All you need to do is search for a photo compressor and use it to reduce the size of an image file. Once you land on the page with this tool, you simply need to upload the photo or photos you want to compress. You can choose the quality you need after uploading the image and clicking the compress button. The file you will obtain will be significantly smaller than the size of the actual file without any significant loss in the quality of the photo.
Processing and uploading large-sized image files can be a pain sometimes. To avoid this issue is to compress photo or a number of photos according to the requirements without losing their quality. We have discussed a few methods above to help you in this regard. We hope this information will work wonders for you in the future.